Startup Weekend Lagos Is On

The hall is large, the teams are clustered in different parts of empty space quietly working on their products. The quietness belies the intensity with which the teams are working. You can’t really tell at first glance what is going on. No company brand banners litter the room. No customer t-shirts worn by the participants. Nothing really shows that out of this room, out of this weekend could come Nigeria’s next internet phenomenon. This is Startup Weekend Lagos .

A Few Ideas Part 3: Solving the Trust Issues

This is the third of the three ideas I had committed to share in response to Gbenga Sesan’s challenge. The whole ideas thing came out of my Clone Wars series where I had claimed that there are enough local problems to use technology to solve rather than creating copies of technologies that don’t necessarily solve anything. I seriously love Twitter, but it doesn’t in and of itself solve any problem. However, a whole slew of things have been built on top of it that solve a variety of problems.

On to today’s idea. EBay is one of those unique web-based businesses that was profitable from day one. EBay’s original business required very little infrastructure because what it did was connect buyers with sellers and take a cut of the transaction for providing this connection. This brokerage model is an excellent one that many have tried to replicate the world over.

Clone Wars Part 4: The Advert Trap.

The Clone Wars series started out in my mind as a commentary on all those Nigerian social networking sites popping up across the internet. The original idea was to speak out against them, but as you can see from the actual series itself, I changed my mind along the line. Still, I do advocate we do more than just churn out social sites.

Having said that, it isn’t just social sites that are being cloned. We are also cloning revenue models. Just like with cloning web services, there is nothing wrong in copying someone else’s successful monetisation method, but we severely limit ourselves by not giving more thought to our models.

The most popular monetisation model for internet services in the world today is adverts. Google did not invent the advert model, but they have made the greatest success out of it. They make almost all their products free to customers and get advertisers to pay for them. This has created an internet culture where users expect most internet-based services on the internet to be free.