A Change of Plan

When I started Digital Crossings the plan was to write for a target audience that used tech and had tech intertwined into their daily lives, but were not necessarily tech enthusiasts. As a result I have carefully avoided topics that centre on technology in and of itself even when I had very strong opinions about something.

The problem is, I am still writing about tech and my target audience still doesn't care about tech. Since I don't push products or serve as a kind of help desk or technological agony aunt, they aren't interested. The effect is I don't get a lot of engagement and the writing isn't really plugged into any community. On the flip side, much of my writing doesn't (and shouldn't) interest the tech community. I haven't been really worth their while (the exception is StartUp Nigeria's Loy Okezie who has retweeted and republished several of my articles).

I am now changing all that. While I will continue to write the kind of content I have hitherto written, I will start to write about technology in and of itself. I follow blogs like TechCrunch, Mashable, TechMasai, LifeHacker, Loy Okezie and Afrinnovator. These blogs, with differing points of emphasis, have given me a lot to think about, and a lot to write about, even as I look at technology from a perspective that is uniquely mine.

I believe that to bridge the divide as this blog wants to, I should freely express things relevant to both tech enthusiasts and non-tech enthusiasts.

So if you see articles about the design merits the new Windows Phone OS hub motif over the iPhone's widget grid, then yes it does mean I have unleashed my inner geek.

Dej.